RITUAL STUDIOS

Leading integrated marketing across a growing chain of yoga and pilates studios, bringing together digital channels, content, creator partnerships and customer acquisition into a cohesive marketing programme. Working across campaign planning, website management, email marketing and social, the focus was on strengthening the brand’s digital presence while driving awareness, engagement and conversion across every customer touchpoint. Alongside campaign delivery, responsibility extended to building more structured marketing operations, refining internal workflows and creating the systems that enabled campaigns, content and communications to scale consistently across multiple studio locations.